Game show studio influencer case study

The Challenge

When Game Show Studio opened its brand-new Sacramento location, they wanted more than just a ribbon-cutting — they wanted to make a splash in the local market.

Their goals were clear:

• Generate local awareness for the grand opening

• Drive traffic to the new location

• Boost engagement and encourage shares to spark word-of-mouth buzz

Our Approach

We designed a high-impact influencer campaign leveraging local micro and macro influencers to connect with Sacramento’s most engaged audiences.

Influencer Selection
We partnered with five creators across various niches — lifestyle, entertainment, and family activities — each with a loyal, local following:

• Abby (19k followers)

• Gerlyn (20k followers)

• Janae (60k followers)

• Ashley (26k followers)

• Ashley (2k followers)

Campaign Strategy

• Engaging, authentic content showcasing the Game Show Studio experience

• Collaborator tags to maximize reach from both influencer and brand profiles

• Story and reel formats to drive interaction and shares

• Strategic posting schedule leading up to and immediately after launch for sustained hype

The Results

The influencer campaign generated:

• 285,558 total views

• 214,926 accounts reached

• 24,138 interactions

• 15,445 shares

• 6,128 likes

Most importantly, the campaign translated directly into bookings for the new location — proving the power of influencer marketing for local launches.

Client Feedback

"The influencer campaign was a tremendous success, driving impressive engagement and bookings for our launch."
— Julian Wagner, Founder & Partner at Game Show Studio

Looking to launch your brand with this kind of buzz?
952-250-0832 | info@social-ease.com