Pedal Pub Wilmington Influencer Campaign

The Challenge

Pedal Pub’s Wilmington location wanted to tap into the local buzz and attract both residents and visitors looking for unique experiences. The goal was clear: use influencer marketing to put Pedal Pub on the map, drive bookings, and boost engagement in the local community.

Campaign Goals:

• Generate local awareness for the Wilmington location

• Drive traffic and bookings through influencer exposure

• Boost engagement and encourage shares across social platforms

Our Approach

We partnered with four Wilmington-based influencers who had highly engaged audiences and credibility in the local lifestyle and tourism space:

• @wilmingtondiscoverymap (10.9k followers)

• @wilmingtoncoast (67.8k followers)

• @goexplorewilmington (2.5k followers)

• @thingstodowilmington (32.5k followers)

Campaign Strategy:

• Curated engaging, authentic experiences for each influencer to share

• Leveraged Instagram Reels and Stories for maximum reach and shareability

• Tagged and collaborated on posts to increase visibility on both the influencer and Pedal Pub pages

• Scheduled content to align with peak local engagement times for higher visibility

The Results

In just one campaign cycle, the influencer partnership delivered:

• 38,958 total views

• 17,360 accounts reached

• 509 likes

• 180 shares

• 46 comments

This content not only increased Pedal Pub Wilmington’s social footprint but also inspired organic user-generated content from customers — extending the campaign’s reach well beyond the initial posts.

Why It Worked

The campaign tapped into trusted local voices who could authentically share the Pedal Pub experience. By focusing on fun, share-worthy content, the campaign generated both immediate engagement and lasting brand visibility.

Ready to fill your bookings with local buzz?
952-250-0832 | info@social-ease.com