The Challenge
When this well-established hair salon underwent a change in ownership, the new team had two clear goals:
Retain their loyal clientele during the transition
Expand their reach to bring in new customers and boost sales
The challenge was maintaining trust and familiarity with existing clients while introducing a refreshed brand identity that would attract a broader audience.
Our Approach
We developed a comprehensive omnichannel marketing strategy to ensure the salon’s message reached the right people in the right ways:
Social Media Activation
Created strategic, on-brand content for Instagram, Facebook, and TikTok to highlight services, stylists, and client transformations — keeping current clients engaged and enticing new ones.Targeted Advertising
Launched Meta advertising and PPC campaigns to reach highly targeted audiences in the local area with compelling offers and creative.Community Engagement
Hosted in-salon events to showcase the refreshed identity, encourage word-of-mouth, and build stronger ties with the local community.
The Results
In just a short period of execution, the salon saw measurable growth across multiple channels:
113% increase in accounts reached
174% increase in content interactions
188% increase in followers
5,000 Facebook ad reach at an impressive $0.30 cost per link click from a single campaign
Why It Worked
By combining organic content, targeted paid ads, and local in-person engagement, the strategy built awareness while reinforcing loyalty. Clients felt connected to the brand’s story, and new audiences discovered the salon through a mix of digital and community touchpoints.
Looking to refresh your brand and grow your customer base?
952-250-0832 | info@social-ease.com
